Production
This is a feature film, it’s a low budget film as she used
the locals in Brixton’s who are non professionals to be the cast and to record
it. The production budget of Honey Trap is under £1 million, which is funded
through donations, and they have secure an initial £20k grant from the Walcott
Foundation. They has Dave Raedeker as director of photography who won the best
cinematography award at the Sundance Film Festival 2012. And the editor, Tracy
Granger is best known for her work on Kimberly Pierces Oscar winning debut.
Music is integral to the world of Honey Trap. The Honey Trap soundtrack album
will be complied and produced with a company like Bucks Music Group. They used
easy sound track artists and networks of young people post content from
rehearsal or set etc.
Distribution
The audience was targeted at urban adults of 25+ who seek
out critical well-reviewed films and also urban young people 16-25 of both
sexes, who can relate to the story and cast and that listen to soundtrack
artists. It was at a prestigious
international film festival where it was sold to independent distributors
around the world.
Marketing
They created a profile and started to develop a fan
base. Engage with networks focused on
young people and looked at possible promotions with Whatsapp, Blackberry
Messenger and other free messaging and networking audience used heavily by
young people target and urban music blogs and magazines e.g. Grime Daily and
RWD. Dedicated film pages on Facebook, twitter and tumblr.

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