Guardian of the Galaxy Research

http://www.hollywood.com/news/movies/57232130/would-people-see-guardians-of-the-galaxy-if-not-marvel-film?page=all

• '$94 million intake'
• 'Marvel is King of superhero mountain top.'
• 'If the film were was just an original script with no ties to comic books, it would have a hard enough time just getting made, let alone becoming the biggest August opening of all time.'
• 'The studio has turned its films into a mosaic, a puzzle of films to be sorted out and put together by fans'
• 'Even though Guardians is the weirdest piece yet, it still has necessary connections to other movies'
• 'It's a spectacular marketing plan, one helped by the fact that Marvel's films are generally pretty good, but one that doesn't leave a whole lot of room for other blockbusters without recognisable source material or connections to larger franchises.'
• 'The sad truth is that big sci-fi blockbusters don't do well unless they're a part of some larger franchise or well established universe of films.'

http://www.forbes.com/sites/scottmendelson/2014/06/17/guardians-of-the-galaxy-u-k-trailer-goes-conventional/

• If the first two trailers were about distinguishing the Guardians of the galaxy from other comic book superhero movies, then this trailer is basically about putting it back in the cliche comic book movie genre.
• The new Guardians of the galaxy trailer is similar to many other comic book movies. We get an insight of the main protagonist and super hero (Chris Pratt) who makes constant references to being the Worlds saviour and the person who will prevent the world from perishing in this time of need. With that being said, the movie is one of the weirdest pieces to be made by Marvel, yet the foundational roots are similar to almost every other Marvel movie - The hero saving the world from the villain.
•  That was the unique selling point of the movie - To sell something that is unconventional (Alien superheroes) as something that is conventional and normal (Hero vs. Villain battles)

http://liferebrand.wordpress.com/2014/08/08/the-genius-marketing-behind-guardians-of-the-galaxy/

• The final week before a film’s release is often when marketing activities are heightened. Disney, the owner of Marvel Studios, saved 40% of its marketing efforts for the final week before the film’s debut. This allowed Guardians to generate maximum awareness at a critical time

• Some critics question whether Guardians would have been as successful if it wasn’t a Marvel film. Marvel probably had the same concern; thus, the movie was marketed largely on the Marvel brand. It’s a great strategy considering the phenomenal success of previous Marvel films such as Iron Man, The Avengers, and Captain America: The Winter Soldier.

http://variety.com/2014/voices/news/guardians-of-the-galaxys-success-raises-a-new-danger-for-marvel-1201282200/

• Even before the release, “Guardians” looked like a double-edged sword — a title that threatened to disappoint at the box office, or perhaps worse, embolden Marvel to plunge ahead with more relatively obscure titles,
• Notably, the many favorable reviews for “Guardians” exhibited notes of critical resignation. The New York Times’ Manohla Dargis, for example, praised the movie while citing its “confusing and generic” story, and the need to “shake off the bonds of narrative coherency
•  Marvel has earned a degree of smugness, having set upon an audacious scheme that appeared fraught with peril
• “Guardians” joins a power-packed stable of sequel-worthy properties highlighted by next year’s “Avengers” followup, which, coupled with a new “Star Wars,” should send Disney CEO Robert Iger triumphantly cruising into the sunset looking like a world-conquering hero.

Evaluate the role of digital technology in the marketing and consumption of products in the media area you have studied

Evaluate the role of digital technology in the marketing and consumption of products in the media area you have studied

The use of digital technologies was integral in the distribution of the film 'Honey Trap'. The film was on a low budget, hence the use of social media played an important role in attracting publicity for the film.

The film largely targeted young people between the age of 15 - 25 based in England and particularly London. This was particularly effective as it meant that these young people were able to relate to what was happening in the film. Rebecca Johnson also targeted urban adults over the age of 25 who seek out critically well-reviewed films.

They looked at possible promotions with WhatsApp, Blackberry Messenger and other free message and networking services used heavily by young people. By doing this they ensured that they could easily target young people through applications that they are constantly using. This meant that young people would have seen the advert for the film, propelling them to want to watch it. They also targeted film and urban music blogs and magazines such as Grime Daily and RWD. RWD is one of the biggest urban UK magazines and Grime Daily is a music channel for urban youth. Using RWD and Grime Daily had a parallel effect to using the applications as it also meant that the film could be advertised to young people in large masses. 

Rebecca Johnson used film festivals to her advantage. She used film festivals in Berlin, Rotterdam and Los Angeles to sell her film to independent distributors around the world. This meant that she could get a huge amount of publicity and attention on her film.

She also used tradition marketing methods that have been in the media industry for various years. This included things such as posters, trailers and print ads. This was so important for the distribution of the film, as the film was on a low budget and these methods were cost effective which meant that they helped to limit expenditure on the movie.

Johnson used fund raising to make an additional £8,000 to add to the budget of the film. This meant that they had additional funds to use for the production and distribution of the film. Once again, the fact that it was a low budget movie meant that fundraising was important so that the film could use the additional funds if necessary. 

Honey Trap - Research

1. Rebecca Johnson directed the film
2. The director chose to tell this particular story becauase she was touched by the case of Samantha Josph and she wanted to stop young people commiting acts of sensless violence
3. Sarah Sulick Produced the film
4. 
5.  The film budget was under 1 Million
6. They financed through donation via crowd funding
7. They got young untrained actors from Brixton. Same casting process as Top Girl
8.
9. Screens will be a key element of the visual world of HONEYTRAP; vortices to be sucked inside, places to transform yourself and where identity fragments. Layla’s screen self - her bit part in Troy’s music video or the sexy photos she posts
- take on a parallel life. Her inner world becomes a hyperreal dream space where images collide and degrade until they lose their meaning.
10. Cross media convergence between Fierce Productions and Bright Pictures
11. She made the film in Brixton so she can relate to the young people that live there
12. 
13. Honey Trap and Top Girl
14. Urban adults (25+), who seek out critically well-reviewed films, Urban young people (15-25), both sexes, who relate to story and cast and listen to
soundtrack artists
15.They looked at possible promotions with WhatsApp, Blackberry Messenger and other free message and networking services used heavily by young people. Target film and urban music blogs and magazines e.g. Grime Daily and RWD
16. 
17. Because people can relate to it. 'Its on their home turf' Its about national issues and also it was a big news story
18. They synergize with RWD the biggests UK Urban Magazine
19. It will be sold to independan disributors around the world
20. 
21. The film is being released Nationwide
22. The film is being released nationwide in early 2014
23.
24. 10 Cinemas so it is restricted
25. It is going to be faily sucsessful becasue the film got good reviews from the film festivals

Film chain of Honey Trap

Production

This is a feature film, it’s a low budget film as she used the locals in Brixton’s who are non professionals to be the cast and to record it. The production budget of Honey Trap is under £1 million, which is funded through donations, and they have secure an initial £20k grant from the Walcott Foundation. They has Dave Raedeker as director of photography who won the best cinematography award at the Sundance Film Festival 2012. And the editor, Tracy Granger is best known for her work on Kimberly Pierces Oscar winning debut. Music is integral to the world of Honey Trap. The Honey Trap soundtrack album will be complied and produced with a company like Bucks Music Group. They used easy sound track artists and networks of young people post content from rehearsal or set etc.

Distribution

The audience was targeted at urban adults of 25+ who seek out critical well-reviewed films and also urban young people 16-25 of both sexes, who can relate to the story and cast and that listen to soundtrack artists.  It was at a prestigious international film festival where it was sold to independent distributors around the world.

Marketing

They created a profile and started to develop a fan base.  Engage with networks focused on young people and looked at possible promotions with Whatsapp, Blackberry Messenger and other free messaging and networking audience used heavily by young people target and urban music blogs and magazines e.g. Grime Daily and RWD. Dedicated film pages on Facebook, twitter and tumblr.

Homework 5 - Media production

"Media production is dominated by global institutions , which sell their  products and services to national audiences"

The Guardians of Galaxy

The Guardians of the Galaxy Case Study

The Production of The Guardians of the Galaxy began July 2013 filming at Shepperton studios in Surrey which was then picked up and fillmed in London and finished/wrapped by October 2013.
This was produced by Kevin Feige who is president of Marvel studios. As well as directed by James Gunn. The screen play was co-wrote by James Gunn and Nicole Perlman. This whole screenplay was however based on Guardian of the Galaxy which is a comic which is published by Marvel comic. This was created by Dan Abnett and Andy Lanning.
The story line :A group of space criminals must work together to stop the fanatical villain Ronan the Accuser from destroying the galaxy.

Cinematography : Ben Davis.
They filmed wth :Arri Alexa XT Plus, Panavision Primo, Cooke Xtal Express and Angenieux Optimo Lense. This was filmed in colour and also in English.
Music: Tyler Bates
Editor: Craigh Wood,  Fred Raskin, Hudges Winborne
The film runs for 122 minutes.
Bugdet : 170$ million
Opening Weekend :$94,320,883 (USA) (1 August 2014)

Gross :$327,792,643 (USA) (17 October 2014)

 

Main Cast: 

Chris Pratt, Zoe Saladana ,Dave Bauista,Vin Diesel,Bradley Cooper,Lee Pace

 

Distribution

The Guardians of the galaxy was released on August the 1st, 2014 in the United States of America. There was a lot of high anticipation as well as expectations of the film as it was a synergy between two major media platforms. The synergy was between Walt Disney studios and Marvel studios. These two media platforms have been known to produce great quality, well known films such as Blade and Spiderman and have been dominating the media industry for many years now. Thus, there was a large hype, when it was announced that they were going to be working together to produce the film being 'Guardians of the Galaxy. Marvels first collaboration with Disney was in 2012 when they co produced the Avengers. The film was hugely successful an was even nominated for an oscar. Ever since then, the two companies have been inseperable and are they are even currently working on new films that are to be released in up to four years time. 

The film was released widely across the globe and was released in countries such as the United Kingdom as well as the United States of America. It was released in 4,080 theatres  in the United States therefore meaning that it broke the record for the five year record held by G.I Joe and was the widest August release. The breakdown of venues was; 354 IMAX screens, 3,200 3D screens, 350 large format screens and D-box screens. The use of the 3D screens was  to help the film reach a larger audience who would enjoy 3D Films. However the director James Gunn claimed on his Facebook page that he was "unlike many other directors, I've been actively involved in with converting every shot to 3D" so that it wouldn't be "silly, distracting or overly show". 

The film was also distributed as a 2D film, however it was massively distributed as a 3D film in cinemas and the use of the 3D effect was the main focus and selling point of the movie in cinemas.

The film is still going to be released for digital download on November the 18th, 2014 and is still scheduled for release on Blu-Ray, Blu-Ray 3D and DVD on November the 24th 2014.

Marketing

The creators of The Guardians of the Galaxy used many methods to market the film. One way they have Marketed it is with Social Media. They have made a Public Facebook Page and a Twitter Page for thier movie. This is a good way to market the film becuase Most people today are using Social Media.Another way they marketed the film is by making a Video Game for Smartphones and tablets. This is a good way to market the film becasue a lot of people today own a smartphone or a tablet. Also Marvel and Walt Disney partnered with many big comapnies to make merchandise for the film. They have made products like toys (action figures) for kids, clothes for all ages, mugs and more.They have made TV adverts and trailers that are shown on TV and some websites. This was a good way to market the film because most people own a computer and watch TV. The films target audience is Young Teenagers and Comic Fans. Most teenagers today spend a lot of their time watching TV at home and using the internet and going to sites like YouTube where popular movie adverts are often on the home page.

Exchange 

Guardians of the Galaxy was produced by Marvel studios and Walt Disney Motion Pictures and its release date was the 1st August 2014. I was a wide release and its estimated screens is said to be 9,900 as its widest release is that its been shown in 4,088 theatres. As far as the 20th October 2014, the Guardians of the Galaxy has earned $327.9 million in North America alone and an estimated $404.8 million in other countries. For a worldwide estimate, the film is said to have made a total of $732.7! It has become the 14th film in 2014 to gross over $300 million which it did in approximately only 10 days after the film was released. By the 16th October the film had grossed over $700 million and became the 3rd Walt Disney Studios to do so and the 4th Marvel Studios to do so, as it became the 3rd most highest grossing Marvel Studios film after the huge successes of The Avengers and Iron Man 3. It is a multiplex conglomerate film that has been distributed world wide. There are various different types of ancillary windows that the public can access through home cinema (on DVD), cinemas/theatres worldwide, online and on some apps such as Netflix and Lovefilm so its really accessible. The film is available in 2D and 3D form and is a feature  length film which is out both in conventional and IMAX theatres. The grosses for his film in all of the theatres including IMAX are $327,954,942 in total so far.

Guardians Of The Galaxy - Research

Guardians Of The Galaxy

'A group of space criminals must work together to stop the fanatical villain Ronan the Accuser from destroying the galaxy'

The director of the film is James Gunn. He is known for directing other popular films like Scooby-doo, Dawn of the dead and Slither. He was also the writer of the film.

The producer of the film is Kevin Feige. He is known for producing many films from Marvel i.e. The Avengers, Thor, Iron Man and The Incredible Hulk.

There are many known actors staring in the movie. Chris Pratt, Dave Batista, Zoe Saldana and Vin Diesel. The main star in the movie however is Chris Pratt acting as Star Lord.

The Guardians of the Galaxy was marketed in many ways. One way it was marketed was by creating a game for smartphones and tablets. This was a good way to market becasue in this generation most people have  a smartphone or a tablet. Also they have made a number of trailers and adverts to show off the film and market it. Also they have used social media like facebook and twitter.

The film was first shown in a premier in in USA (Los Angeles, California) 21st July 2014
The target aundience is Young Teenagers who are interested in Marvel Comics.

The video below shows BlackTree.TV interviewing Chris Pratt

Chris Pratt Interview

The Guardians of the Galaxy Homework

• Kevin Feige is the producer for the film and is also the president for Marvel Studios.
• James Gunn is the director for the film and is also an American writer, actor, musician, cartoonist and producer.
• The budget was estimated to be around $170,000,000
• Opening Weekend: $94,320,883
• Produced by Marvel studios and Walt Disney Motion Pictures. 
• As this movie being a budget movie, they were able to afford all types of different technologies such as green screens and a developing tools which allows them to create virtual worlds shown in the film
• The film was marketed in various ways such as adverts on billboards and posters (shopping centres, motorways, streets, cinemas) and it was advertised on many buses in central London as it is the most busiest, and it was also advertised through trailers on social media networks and during breaks on television.
• They also used a variety of merchandise to help market the film and to raise awareness of the films such as; mugs, t-shirts, caps, soft toys -(for younger children) cosmetics, video games, figures, characters face masks, headphones. mugs, bottles, bags, nerf guns, key rings and many more.
  
• They have so many different types of merchandise as they wanted to appeal to every age as this movie was rated 12+
• The film was first released on the 21st July in America
• Was released on the 1st of August worldwide
• Movie is released online through apps such as netflix and lovefilm.
• Out on DVD 9th December 2014
• Here is the interview with the director of the film: https://www.youtube.com/watch?v=qv4Ys-KfaSo In this interview he expresses his feeling on his views on the film as he didn't think that it seemed like the "best idea for a marvel movie" and when asked to direct the movie, he wished the others good luck. However, he said that there was "something about it" that he started to see "visually" how the film would 'come together' and he had this straight forward vision if this film being very successful.  He expressed many of his feelings that the concept of the film was very hard to put together but later on he saw that this "big brash colourful but still gritty and emotional" film would actually work and now since its been released, its been a huge success. He describes the movie of being like a "movie from the past" the movies where it made people feel "the way that they feel" and that the most effective thing in the movie to to "take turns when the audience least expects it too" whether that would "through music, happening or through the scene", the twists and turns in this movie is what makes Guardians of the Galaxy very original. 

Homework: The Guardian of the Galaxy.

official poster

The summary of the Guardian of the Galaxy is : A group of space criminals must work together to stop the fanatical villain Ronan the Accuser from destroying the galaxy.

It was released in summer 2014 worldwide in most if not all cinemas. The director is James Gunn and produced by Marvel and Walt Disney. Films also produced by these companies include : Captain America 1/2 , Avengers and Avengers 2 )2015) and more.
The budget was $170,000,000 (estimated) with the opening week creating $94,320,883 (USA) (1 August 2014). The film is run for 122 minutes and is scheduled to have a follow up of Guardian of the Galaxy 2. This movie is 12+ allowing the movie to target teenagers to adults as this film does involve violence which may not necessarily be suitable to younger audience. The genre of this film  is described :Action , Adventure, Sci-Fi.


The cast of the film includes- Chris Pratt , Zoe Saladana , Dave Batista , Vin Diesel , Lee Pace , Karen Gillan , Benicio Del Toro ,Michael Rooker , Glenn Close and Josh Brolin .

The technology that has been made is majorly green screen to allow scenarios to be formed easily and provide ll the visuals. This allows it to be available in all format with a parallel soundtrack to the movie. 

The marketing involves:

Trailer-

Facebook 

Official website

Due to the worldwide provide the need for puplic awarness this is commonly done by going on large talk shows which are know to have large number of viewers:

In this video the actors emphasis the high budget 1,500$ this proves to the audience that they are very tight on schedule. Also, because the schedule by wasting any sort of time they are providing the editors to have less time which is where everything in the end is put together.

In this interview we also learn that some actors (Vin and Bradley) have not actually met each other before as the technoloogy element of the actors could not allow them to meet. This highlight how much technology and money is neede to create such a blockbuster.

The promotion of the actors talking on large shows such as Jimmy Kimmel Live allows older audience to create intrest in this ,as the story is majorly focused on children due to the interview being played later at night. The reason for which this blockbuster is target so majorly on kids is because of the idea of super hearos and saving the world.

Merchandise 

This shows merch for both the children to teenagers to adults. By having a large number of merchanise it incourages for people who have not seen it before to go see it. This continues to allow the 'fanbase' to grow for the next following movie.

 

 This is an excellent example of a blockbuster in the film industry.

Homework - The Guardians of the Galaxy

The Guardians of the Galaxy!!!

The film is a synergy and was produced by Marvel studios and Walt disney studio motion pictures. 

The movie had a large budget and was therefore able to market it to the mass media easily. The budget was $170 million. It practically meant that they had the best opportunities to market the film.

The movie starred Chris pratt in the leading role, with other notable actors such as Vin Diesel, Zoe Saldana and Dave Baptista. These actors are A listers and highlight the fact that the film had a large budget.

The film was made using a large range of technologies from simple things such as cameras to large and expensive technologies such as green screens.

Comic book

It was marketed by Marvel through the use of things such as consumer products - this consisted of things such as cosmetics to video games. They also created merchandise for the film for example t-shirts and fleece jackets. They also used the television and the internet to their advantage by making things such as their 1 hour sneak peak and two trailers. Lastly they sent their film to different cinemas around the world.

The production of the film was a synergy between two main companies being Marvel and Walt disney. They also synergised with iOS 8, Android and Windows to release their RPG game about the movie.

The film was released on the 21st of July, 2014 in Dolby theatre and was officially released worldwide on August the 1st 2014. The film came out a while ago and is still being showcased in some cinemas including Vue cinema in Westfield.

It is available as a movie online and in movie theatres and will be available as a DVD on December the 9th 2014. 

The target audience are predominantly teenagers from the age of 12 years and above. The target are mainly young people, however it doesn't exclude those that may be older.  

Video Game

Reflection on your Experience of the Film Chain : Halloween.

As the prosumers we watched the original film allowing us to understand the whole concept of the film. This is an important film and is very iconic as it was made in the 70's  by Carpenters who was one of the first directors to break away from the traditional horrors. These traditional horrors would have been set in Eastern Europe in castles, and this was evident in films such as  Dracula. Carpenters used the idea of taking horror home to the streets of the USA. For our pre-production we watched the last section of the film which we hoped to recreate, (this can be found Here.) 

We use different technology to become producers,
With this we created the pre-production by : creating a parallel scene to that of the story board that we devised earlier.  We then gathered all the equipment which we would need which were simply the semi- professional camera and tripod. With this we also collected needed props : mask , fake blood etc.
 This allowed us to provide the characteristics for the actors without the need of them to have dialogue and conversation. We shot all the scenes in the basement of the college as it was the darkest location in the college and we then edited it in Final Cut Pro. It involved editing the scenes and creating a raw cut which just involved placing all the  scene in chronological order and slowly cutting and editing away all excess and unwanted sections of the scenes. In this we slowed some scenes down to add to the effect of suspense and tension.

In post production we created a poster for the film to inform the audience when the film was to be released and  to introduce the tag line so the audience can have an insight on what the film was going to be about and what genre the film was. We also created a trailer and an interview with one of the actors.We also set up a twitter page so that the audience could tweet our about film and hash tag ‘the night he came home', 'Halloween/2014'. With our film being released in october, this was useful as people were already searching the hashtag 'Halloween' and 'Halloween 2014'.

For our marketing we uploaded our trailer onto our blog so that people could easily access it and so that it can be widely marketed. We then activated our twitter account to post the picture of the poster and to add the link to our trailer. Uploading it to YouTube was very successful as people could directly and easily share the link to different media platforms such as twitter, Google plus and Facebook with just a click of a button.

We did the project outside of the film industry. This meant that we didn't get any help from external film makers outside of our group (as would be the case in a synergy) thus making us independent producers. 

We mass marketed the film through using the internet and social networking sites to out advantage. In the process of marketing we created things such as posters and trailers. We used our social networking programme (being Twitter) to reach a large audience and promote our movie by using the poster, trailer etc. This was relatively successful as it meant that we could easily share our film to different audiences without having to pay a penny.

Due to our low budget and lack of materials as well as experience, we we unable to engage in a cross media convergence with another group/company, once again reiterating the fact that we were independent producers. 

Twitter page

Halloween

This is the final project.

Trailer: Halloween.

This is the trailer for the Halloween.

Follow Us On Twitter !!

https://twitter.com/candigroup21

Make sure to follow us on twitter on updates on the project.

Watch out for the trailer which will be coming out soon.

Halloween 1978 Campaign - Poster

Homework

Releases this week from today (25^th September) to Sunday 28^th September

As you can see there are 13 movie releases this week:

·         The Equalizer, is a Hollywood film which lies in the action| crime| thriller genre.

·         Honeymoon, is another Hollywood film which lies in the Horror genre and for the opening weekend on 12^th September, it cost $4,131

·         Maps to the Stars, is yet another Hollywood film which is in the genre of drama, the budget is estimated to have been $15,000,000

·         What  We Did on Our Holiday, is a British comedy film which is a comedy

·         Ida, is a Polish film which is a drama and spent $55,438 on the opening weekend

·         Human Capital, is an Italian film which is a drama and its budget is estimated to be €6,000,000

·         Spiderman Lost Cause, is the second British film to be released this week in the UK and lies in the Action | Comedy | Drama genres. Its budget is estimated to be £7,000.

·         The Record Keeper is a Sci-fi film which is the fourth Hollywood film to be released this week and its budget is estimated to be around $800,000.

·         The Last Impresario is a documentary Australian film to be released this week.

·         Like Sunday, Like Rain is a drama | Music film which is an American Film.

·         The Sentimentalists, is a crime film which is a Greek film

·         Down Dog, is a British comedy which is due to be released this Sunday

·         Welcome to No Man’s Land, is an English Crime film also due to this Sunday.

Production 

The stages of making a film include:

·         Development – ideas, scripts, screen play, budgeting, etc.

·         Pre-production- auditions, cast, film crew, props, venues, makeup artists.

·         The shoot

·         Post production – editing, special effects, music, posters, advertisements made

·         Marketing

·         Sales

·         Distribution- film is distributed and screened in cinemas.

List of main American film producers:

Lions Gate Entertainment:

·         Canadian-American

·         was formed in Vancouver on July 3 1997

·         Headquarter is in Santa Monica, California

·         The CEO is Jon Feltheimer who has held that position since 2000

·         The founder is Frank Giustara who is also a philanthropist

·         Lions Gate was recently renamed as the studio is now the owner of Summit Entertainment

DreamWorks:

·         Is an American animation studio

·         Established in 2004

·         The headquarters are  in Glendale, California

·         Creates online virtual worlds, television programmes as well as animated feature films

·         The CEO is Jeffrey Katzenberg

·         It was founded in 1997

·         The founders are: David Geffen. Steven Spielberg and Jeffery Katzenburg

Columbia Pictures:

·         American Film production and distribution studio

·         It is a division of Sony Pictures Entertainment and a subsidiary of the Japanese conglomerate Sony

·         Founded in May, 1919 in Los Angeles, California

·         Its Headquarter is at Culver City, CA

·         Was founded by Joe Brandt, Jack Cohn and Harry Cohn

·         In the 1950s it had established its most popular series of film including, Boston Blackie, Blondie, The Lone Wolf and many more

20^th Century Fox

·         Twentieth Century Fox Film Corporation was founded in May 31, 1935

·         Its founders are William Fox, Joseph M. Schneck

·         The CEO and chairman Jim Gianopulos

·         20^th Century Fox owns 10.6% share of the US and Canadian Markets.

Viacom

·         American global mass media company

·         The CEO Philippe Dauman

·         Its Headquarters is in New York City

·         Its founders are Tom Freston and Sumner Redstone

·         It is the conglomerate of Paramount Motion Pictures Group and it also owns Nickelodeon Movies  and MTV Films

·         It was created in on December 31 2005 as a spinoff from CBS Corporation

The ownership of the studio has an impact on what films the studio makes based on their genre of movies.

An independent production is when a person has control over everything including editing, ideas, camera work etc.

DISTRIBUTION

Distribution means the action of sharing a film amongst a number of recipients e.g. Cinemas.

A film distributor is a company that is responsible for the marketing of the film and a company that may set the release date to when the film is going to be made available doing.

The traditional way of distributing a film is to catalogue their film at festivals and markets.

The newer way of distribution deals is that the studio makes a licensing agreement with the distribution company and determines how many copies of the film to make; the distribution company shows the screening to potential buyers. The buyers the negotiate and liaise with distribution company and finally the copies are sent to the theatres a few days before the opening day, tickets get sold and in the end the theatre sends the copy back to the distribution company and pay due to the agreement they had.

Film festivals usually occur once a year that provide opportunities for unknown filmmakers to get their film in front of a real live audience and to have their films reviewed by professional critics and give people a chance for them to make distribution  deals with distribution companies and to get their film screened at cinemas.

A distributor may decide to release a film on one particular weekend rather than another as one weekend another film may come out, which will decrease the amount of people coming to see the film as they may want to see the other. Another reason may be that the distributer may want to release the film during the weekend of a bank holiday so that they will know that a lot of people would attend, making more profit for him/her.

Distribution is vital for the film chain as it is the process where the film can be bought by major distribution companies and can make your film well known, locally and even globally. Distribution is the transitional stage where the film has a chance of being a big hit, but many people need to be careful as to which distribution company they choose as if they cannot secure a distribution deal then your film may not be able to progress and expand.

MARKETING

Marketing is the process in which the studio promotes the film by doing market research and advertising. It makes the film at the new product development stage.  This is different to distribution as marketing promotes your film, and gives you a direction of exactly what age group and genre it is aiming for.

https://www.youtube.com/watch?v=paFgQNPGlsg

https://www.youtube.com/watch?v=LNKy9QOeDhI

Films are promoted to different audiences in different ways depending on the audience you are promoting it to. For example, if targeting a film for 15-18 year olds, then social media such as twitter, Facebook and MySpace are a great way to promote a movie via hash tags, links to the trailer and so on. Whereas if you were trying to promote a film targeted to families, the advertisements would be shown on newspapers and bus ads, as it allows a variety of people to be aware of the film.

EXHIBITION

Audiences get to see films on a variety of platforms such as in cinemas, on apps e.g Neflix, at youth centre on their tv e.g. Sky Box Office, on gaming platforms such as Xbox, PS4 and online. So films nowadays are very accessible as they are on different platforms which allows them to reach to a bigger audience.

The box office of a film is used to refer on the success of a film depending on how many tickets have been sold.

The money is received both to the distributer and producer due to the agreement they had between them on shares.

Cinemas make their money mostly on refreshments such as popcorn, nachos, drinks, sweets, chocolates and just overall junk food that you would normally eat whilst watching movies. Cinemas also make lots of money from the different trailers and advertisements that play before the film actually starts.

Cinemas encourage audiences to visit rather than watch films at home by showing a variety of 3D movies. Cinemas also encourage people to visit by having using convergence, by having promotional codes on cereal boxes and by having entry competitions to get discounts on films at cinemas. Cinemas can also just provide good service, by having an excellent sound system and by giving their viewers the best time at the cinema, and this will encourage people to come back.

Ancillary markets are non- theatrical markets for ‘feature films’ such as:

·         Home video

·         Internet streaming

·         Pay per view

·         Television

BFI stands fir British Film Institute and is a charity governed by Royal Charter that specialise in film distribution, exhibitions, publishing, festivals and so many more to encourage the developments of the arts of film, moving image and television across the whole of United Kingdom. The BFI is the world’s largest film archive that contains over 50,000 fiction films and approximately 625,000 television programmes.