The Guardians of Galaxy

The Guardians of the Galaxy Case Study

The Production of The Guardians of the Galaxy began July 2013 filming at Shepperton studios in Surrey which was then picked up and fillmed in London and finished/wrapped by October 2013.
This was produced by Kevin Feige who is president of Marvel studios. As well as directed by James Gunn. The screen play was co-wrote by James Gunn and Nicole Perlman. This whole screenplay was however based on Guardian of the Galaxy which is a comic which is published by Marvel comic. This was created by Dan Abnett and Andy Lanning.
The story line :A group of space criminals must work together to stop the fanatical villain Ronan the Accuser from destroying the galaxy.

Cinematography : Ben Davis.
They filmed wth :Arri Alexa XT Plus, Panavision Primo, Cooke Xtal Express and Angenieux Optimo Lense. This was filmed in colour and also in English.
Music: Tyler Bates
Editor: Craigh Wood,  Fred Raskin, Hudges Winborne
The film runs for 122 minutes.
Bugdet : 170$ million
Opening Weekend :$94,320,883 (USA) (1 August 2014)

Gross :$327,792,643 (USA) (17 October 2014)

 

Main Cast: 

Chris Pratt, Zoe Saladana ,Dave Bauista,Vin Diesel,Bradley Cooper,Lee Pace

 

Distribution

The Guardians of the galaxy was released on August the 1st, 2014 in the United States of America. There was a lot of high anticipation as well as expectations of the film as it was a synergy between two major media platforms. The synergy was between Walt Disney studios and Marvel studios. These two media platforms have been known to produce great quality, well known films such as Blade and Spiderman and have been dominating the media industry for many years now. Thus, there was a large hype, when it was announced that they were going to be working together to produce the film being 'Guardians of the Galaxy. Marvels first collaboration with Disney was in 2012 when they co produced the Avengers. The film was hugely successful an was even nominated for an oscar. Ever since then, the two companies have been inseperable and are they are even currently working on new films that are to be released in up to four years time. 

The film was released widely across the globe and was released in countries such as the United Kingdom as well as the United States of America. It was released in 4,080 theatres  in the United States therefore meaning that it broke the record for the five year record held by G.I Joe and was the widest August release. The breakdown of venues was; 354 IMAX screens, 3,200 3D screens, 350 large format screens and D-box screens. The use of the 3D screens was  to help the film reach a larger audience who would enjoy 3D Films. However the director James Gunn claimed on his Facebook page that he was "unlike many other directors, I've been actively involved in with converting every shot to 3D" so that it wouldn't be "silly, distracting or overly show". 

The film was also distributed as a 2D film, however it was massively distributed as a 3D film in cinemas and the use of the 3D effect was the main focus and selling point of the movie in cinemas.

The film is still going to be released for digital download on November the 18th, 2014 and is still scheduled for release on Blu-Ray, Blu-Ray 3D and DVD on November the 24th 2014.

Marketing

The creators of The Guardians of the Galaxy used many methods to market the film. One way they have Marketed it is with Social Media. They have made a Public Facebook Page and a Twitter Page for thier movie. This is a good way to market the film becuase Most people today are using Social Media.Another way they marketed the film is by making a Video Game for Smartphones and tablets. This is a good way to market the film becasue a lot of people today own a smartphone or a tablet. Also Marvel and Walt Disney partnered with many big comapnies to make merchandise for the film. They have made products like toys (action figures) for kids, clothes for all ages, mugs and more.They have made TV adverts and trailers that are shown on TV and some websites. This was a good way to market the film because most people own a computer and watch TV. The films target audience is Young Teenagers and Comic Fans. Most teenagers today spend a lot of their time watching TV at home and using the internet and going to sites like YouTube where popular movie adverts are often on the home page.

Exchange 

Guardians of the Galaxy was produced by Marvel studios and Walt Disney Motion Pictures and its release date was the 1st August 2014. I was a wide release and its estimated screens is said to be 9,900 as its widest release is that its been shown in 4,088 theatres. As far as the 20th October 2014, the Guardians of the Galaxy has earned $327.9 million in North America alone and an estimated $404.8 million in other countries. For a worldwide estimate, the film is said to have made a total of $732.7! It has become the 14th film in 2014 to gross over $300 million which it did in approximately only 10 days after the film was released. By the 16th October the film had grossed over $700 million and became the 3rd Walt Disney Studios to do so and the 4th Marvel Studios to do so, as it became the 3rd most highest grossing Marvel Studios film after the huge successes of The Avengers and Iron Man 3. It is a multiplex conglomerate film that has been distributed world wide. There are various different types of ancillary windows that the public can access through home cinema (on DVD), cinemas/theatres worldwide, online and on some apps such as Netflix and Lovefilm so its really accessible. The film is available in 2D and 3D form and is a feature  length film which is out both in conventional and IMAX theatres. The grosses for his film in all of the theatres including IMAX are $327,954,942 in total so far.