Reflection on your Experience of the Film Chain : Halloween.

As the prosumers we watched the original film allowing us to understand the whole concept of the film. This is an important film and is very iconic as it was made in the 70's  by Carpenters who was one of the first directors to break away from the traditional horrors. These traditional horrors would have been set in Eastern Europe in castles, and this was evident in films such as  Dracula. Carpenters used the idea of taking horror home to the streets of the USA. For our pre-production we watched the last section of the film which we hoped to recreate, (this can be found Here.) 

We use different technology to become producers,
With this we created the pre-production by : creating a parallel scene to that of the story board that we devised earlier.  We then gathered all the equipment which we would need which were simply the semi- professional camera and tripod. With this we also collected needed props : mask , fake blood etc.
 This allowed us to provide the characteristics for the actors without the need of them to have dialogue and conversation. We shot all the scenes in the basement of the college as it was the darkest location in the college and we then edited it in Final Cut Pro. It involved editing the scenes and creating a raw cut which just involved placing all the  scene in chronological order and slowly cutting and editing away all excess and unwanted sections of the scenes. In this we slowed some scenes down to add to the effect of suspense and tension.

In post production we created a poster for the film to inform the audience when the film was to be released and  to introduce the tag line so the audience can have an insight on what the film was going to be about and what genre the film was. We also created a trailer and an interview with one of the actors.We also set up a twitter page so that the audience could tweet our about film and hash tag ‘the night he came home', 'Halloween/2014'. With our film being released in october, this was useful as people were already searching the hashtag 'Halloween' and 'Halloween 2014'.

For our marketing we uploaded our trailer onto our blog so that people could easily access it and so that it can be widely marketed. We then activated our twitter account to post the picture of the poster and to add the link to our trailer. Uploading it to YouTube was very successful as people could directly and easily share the link to different media platforms such as twitter, Google plus and Facebook with just a click of a button.

We did the project outside of the film industry. This meant that we didn't get any help from external film makers outside of our group (as would be the case in a synergy) thus making us independent producers. 

We mass marketed the film through using the internet and social networking sites to out advantage. In the process of marketing we created things such as posters and trailers. We used our social networking programme (being Twitter) to reach a large audience and promote our movie by using the poster, trailer etc. This was relatively successful as it meant that we could easily share our film to different audiences without having to pay a penny.

Due to our low budget and lack of materials as well as experience, we we unable to engage in a cross media convergence with another group/company, once again reiterating the fact that we were independent producers. 

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